Brand Protection in China and Europe in the 21st Century
When West meets East to Join Forces in Brand Protection

Friday, June 15, 2012
Swissotel GRAND, 1 Yu Yuan Road, Shanghai 200040, China

Programme

08.00 - 08.45  

Registration and Coffee

08.45 - 09.00

Welcome and Opening
Loke-Khoon, Tan, Baker & McKenzie, Hong Kong & China, Chair of MARQUES China Team
Guido Baumgartner, Coty Germany GmbH, Immediate Past Chair MARQUES

09:00 - 11.00

Intermediary Liability for Trademark Protection
Intermediary Liability from the perspective of landlord, Internet Service Providers ("ISPs") etc.; reasonable level of Care; take down policy; recent case law development in the US, EU and China; how brands owners change strategy

Moderators:
Loke-Khoon, Tan, Baker & McKenzie, Hong Kong & China, Chair of MARQUES China Team

Speakers:
Chinese Trademark Association Official, Beijing
Ricky Shen, Senior Legal Council, Taobao.com, Hangzhou of Zhejiang Province
Wenli Hu, General Manager, Silk Market, Beijing

11:00 - 12.30

Preliminary Injunction in IP litigation
Legal basis and general procedure; the status of preliminary injunction in the PRC Court; recent developments on preliminary injunction in IP litigation.

Moderator:
Lan Li, Baker & McKenzie, Shanghai & China, Member of MARQUES China Team

Speakers:
Lian Yunze, Hylands Law Firm, Beijing
Carlo Imò. Gucci Group Asia Pacific, Hong Kong, Vice Chair of MARQUES China Team
Guoquan Li, Deputy Chief Judge of the IP Division of Shanghai No. 2 Intermediate Court

12:30 - 14.00

Lunch

14:00 -15.30

Brand Protection in the Age of Social Media
Social Media enables brands to become more intertwined in consumers’ lives than ever. But Social Media also creates unique challenges for brand owners. Learn from leaders in the field how to: effectively harness the power of social media to increase brand awareness; effectively monitor and police social media for infringing or inappropriate use of brands; address anti-social behavior on social media platforms.

Moderator:
Peter J Dernbach, Winkler Partners, Taiwan - Member of MARQUES China Team

Speakers:
Guido Baumgartner, Coty Germany GmbH
Cindy Zhen, IP Counsel North Asia Diageo
Betty Wang, IP Legal Counsel, Tencent.com, Shenzhen of Guangdong Province

15:30 - 16.00

Coffee Break

16:00 - 17.00

EU-related topics for Chinese Brand Owners

Moderator:
Joachim Hofmann, Syngenta AG, Switzerland, Member MARQUES Council

Speakers:
"Trademark conflicts - standards of similarity/enforceability in China and Europe"
Mirjam de Werd, Danone, The Netherlands, Member MARQUES China Team

"One Continent-Three Trademark Systems - The different layers of national, IR and CTM protection in Europe"
Peter Wild, Wild Schnyder AG, Switzerland, Vice Chair MARQUES Programming Team

17:00 - 17.15

Summary and Closure
Lan Li, Baker & McKenzie, Shanghai & China, Member of MARQUES China Team
Guido Baumgartner, MARQUES Council and Immediate Past Chair MARQUES

17:15

Drinks Reception
Sponsored by Baker & McKenzie