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Session 1:How to carry out evident adoption
during patent infringement case especially for
hi-tech companies?
• Finding out ideal solutions to develop the appropriate
strategy to handle patent infringement
• What is the perfect way to adopt evidence for litigation
when hi-tech infringement featuring software or internet
infringement happens?
• Enhancing surveillance to counter unfair competition
Jiang Zhipei/Former Judge, IP Court/Supreme People’s
Court
Session 2:Developing an Effective Patent
Litigation Strategy as a Defendant
• Early identification of a unifying concept of the case
• Determining the business goals
• Managing the burdens of discovery
• Offense may be the best defense
Alfi Guidin / Director, Senior IP Counsel / Samsung
Electronics
Coffee Break
Session 3: IP Challenges of Chinese Companies
in the US Market - Developing a Strategy
Mark Cohen has worked in IP and Chinese law for nearly
25 years. Prior to joining Jones Day in 2008, he served with
the U.S. Embassy in Beijing for seven years He has worked
closely with foreign governments and international
organizations on resolving IPR-related issues in China as
well.
Mark Allen Cohen Jones Day (Beijing)
Session 4:Skyworth Group --- Comprehensively
Building Corporate IP Protection Systems
• Evaluating IP Environment in key overseas market
• Improvement on domestic IP protection level
• Comprehensively Building Corporate IP Protection
Systems
• Great challenges in future IP protection
Wang Chengen / Manager of IP / Skyworth Group
Lunch
Session 5:Intellectual Property Due Diligence:
China Practice
• How to prepare the data room
• How to interview the target company
• How to evaluate the IP risks
• Tips of conducting IP Due Diligence in China
Jin Xiunan / IP Management Director / Evonik Degussa
Session 6:Hisense Group --- IP Protection and
Asset Operation
Gao Janhua / Director of IP / Hisense
Coffee Break
Session 7:What’s the strategy to safeguard
trademark while dealing with infringement
• How could Siemens manage trademark in mainland
market?
• What measures should be taken to deal with “local
protection”?
• How to monitor and handle trademark infringement
cases to counter unfair competition?
• Transforming trademark to strategic asset in Chinese
market
End of Day 2