Conference Day One: Tuesday, 29 September 2009

08.40 Chairman’s Opening Remarks

08.50 Developing A Value Creation Directed Patent Portfolio Management Strategy To Manage Costs And Revenue Of Your Assets

• Performing comprehensive due-diligence to incorporate patent portfolio management into your business strategies
• Setting viable, timely exit strategies for your product pipeline
• Evaluating factors affecting patent portfolio content and structure and how to overcome them
• Preserving your patent portfolio value while reducing patent maintenance fees
• Streamlining your patent portfolio by identifying and eliminating redundant patent assets

Dr. Pinaki Ghosh
Head, Intellectual Property Cell
Infosys Technologies

09.30 Best Practices In Patent Data Mining And Mapping To Leverage On Your Top Patent Performers And Obtain Competitive Intelligence

• Utilizing patent mining as a tool in making strategic decisions regarding patent acquisitions and technology development
• Identifying, assessing and categorizing your patent assets through patent mining and mapping to formulate a strong licensing and franchising strategy
• Leveraging on patent information to help businesses target niche markets, monitor the activities of competitors and locate potential partners and investors
• Unlocking your assets in a larger context to reveal your position in the market and expose roadblocks preventing you from moving forward

William A Davies
VP & Counsel Standards & Licensing
Research in Motion

10.10 Speed Networking - Speed Networking Will Enable You To Meet All Conference Attendees Within A Short Time And Ensure An Open Discussion Throughout The Conference

11.05 Developing And Executing A Successful Global Patent Fi Ling Strategy

• Balancing the cost of patent protection with the evaluation of a product’s life-cycle
• Avoiding pitfalls in export control licensing to ensure highest level of profi tability
• Patent fi ling as a competitive business strategy - assessing the criteria involved
• Meeting standards of patentability in key jurisdictions
• Uncovering cost reduction techniques involved in patent fi ling

Zhang Weilin
Patent Counsel, Asia Pacifi c
FCI

11.45 Analyzing Your Business Plans To Effectively Align Your Patent Strategy And Achieve Maximum ROI From Your R&D Efforts

• Aligning your project level strategy to your corporate level strategy - exploring the critical elements involved
• Learn how you can effectively use patents as an offensive or defensive business tool
• Training your R&D and product development team to recognize opportunities for inventions, conduct preliminary art searches, identify competitively valuable IP space and collaborate with counsel to optimize patent protection
• Exploring cost-effective means of maximizing value from your R&D efforts
• Securing an up-to-date, relevant portfolio to match your corporate goals and interests

Hawkins Cui
Director, Technology Licensing & Transfer
Honeywell International

13.25 Uncovering Patent Strategy And IP Valuation Practices Of Foreign-Based Chinese Enterprises

• Developing patent strategies for the inventions made in China
• Exploring IP valuation strategies for the China related business
• Evaluating the applicability of IP valuation approaches in the market
• Predicting your ROI - key objective and subjective considerations for calculating returns

Dr. Xiunan Jin
Director, Intellectual Property Management
Evonik Degussa, China

14.05 Developing Strategies To Accelerate & Improve Patent Application Efforts

• Exploring Best Practices In Enhancing Patent Applications
• Developing Patent Application Strategies For Different Type Of Inventions
• Crafting Patent Strategies For A Specifi C Product Line
• Formulating Patent Strategies For A Specifi C Business
• Building A Core Technology Patent Portfolio And Techniques In Managing It

Anita Liang
IPR Director
Inventec Appliances Ltd

14.45 Group Sharing Session: Evaluating Justifi Ed Compensation For Technology Innovations In The New Era Of Free Software Driven Society

In the first half of this session, participants will be split into small groups to discuss their viewpoints on the topic based on the below specifi c areas. Following which, individual small groups will exchange key takeaways from their group discussions to ensure fruitful sharing of ideas and best practices

• Determining business patent usage with increasing popularity of open source thinking
• Assessing if the increasingly popular usage of “free software” make corporate software departments obsolete
• Examining how the free software era and fast product cycles is revolutionizing patenting in the technology industry
• Understand the linkage between low ROI value of innovations and corporate research investments
• Increasing number of royalty free based standards - who will have the incentive to invent in the future?
• Exploring if patents and compensation to inventors will retain their justifi cation in the consumers’ eyes

To be led by the Conference Chairman

15.55 Assessing The Impact Of The New Chinese Patent Laws To Patent Commercialization

• Evaluating key considerations for patent seekers when the new patent laws come into effect on 1 October 2009
• Linking patent commercialization, fi ling and enforcement for successful patent portfolio management
• Reinforced administrative protection- analyzing how protection and fi ling strategies in China can be enhanced amidst the changes
• Patent enforcement in China - curbing patent infringement and improving intellectual property protection

Sam Zhou
Security Director
Sanofi -Aventis

16.35 Exploring Cost Reduction Techniques Involved For Patent Fi Ling In China

• Uncovering Proven Cost-Reduction Strategies And How They Have Been Achieved
• Minimize Cost Whilst Meeting The Standards Of Patentability In China
• New Chinese Patent Laws- Evaluating The Amendments And Its Implications On Costs
• An Analysis Of The Costs And Fees Involved In Obtaining Patents In China - Where Can You Cut?

Dr. Li Deshan
Vice President & Partner
Unitalen

17.15 Interactive Panel Discussion: Making The Most Of The New Chinese Patent Law To Enhance Your Patent Strategy

• Exploring details of the new absolute novelty requirement
• Examining key considerations in patent prosecution and patent litigation under the new Chinese Patent Law
• Assessing the new Chinese patent laws’ impact on parallel importation and patent right exhaustion
• The requirement for secrecy examination before foreign fi ling - understanding what it means for your patent strategy
• Assignment of patented inventions to a foreign entity - clarifying areas of confusion

17.55 Chairman’s Closing Remarks

18.00 Close Of Conference Day One