Protecting and enforcing your IP rights in China: Practical solutions from the experts

Harcourt Room, Conrad Hotel, Admiralty, Hong Kong – Monday, 22 June

Register: To register for this event or to receive a full agenda, please email or call Shirley Lee

Email: shirley.lee@eurocham.com.hk Tel: +852 2511 5133

08:30-09:00

Registration and Coffee

09:15-9:30

Welcoming remarks:

Maria Castillo-Fernandez, Head of the European Commission Office in Hong Kong and Macao

Dafydd Woodward, Project Manager, China IPR SME Helpdesk

Morning:

FOCUS ON PREVENTION: Hoping for the best, while planning for the worst

9:30-10:15

SESSION 1:

Protecting your intellectual property in China? Why it is so important.

§         IP Strategy - the Four Pillars of IP Strategy

o Legal Measures, Internal Company Measures, Technical Measures & Political Measures

§         Preventive Legal Measures as part of an overall IP Strategy

o Registration of IP

o Contract Management

Speaker presentation + Q&A:

§         Mr. Willi Vett, Head of IP, China, BEITEN BURKHARDT (Shanghai Office)

§         Dr. Christopher Heath, European Patent Office (moderator)

10:15-11:00

SESSION 2:

Developing an IP strategy in China – different issues for European and Hong Kong companies.

§         Trade secrets and confidentiality

§         Employment from IP perspective

§         Research and Development in China

Speaker presentation + Q&A

§         Ms. Catherine Zheng, Solicitor, Deacons

§         Prof. Peter K. Yu, Director, Intellectual Property Law Center, Drake University Law School, (moderator)

11:00-11:30

Coffee break

11:30-12:15

SESSION 3:

Using the Customs – Mainland China and Hong Kong – to protect your brand or product

§         Registration with customs

§         Goods in transit and re-exports

§         Practical coordination with customs in Greater China

Speaker presentation + Q&A

§         Mr. Willi Vett, Head of IPR (Shanghai Office), China, Beiten Burkhardt

§         Mr. Edmond Cheng, Head of Intellectual Property Investigation Bureau, Hong Kong Customs

§         Prof. A. Kamperman Sanders, Chair of European and International Intellectual Property Law, University of Maastricht (moderator)

12:30-14:00

Buffet Lunch in the Conrad Lobby Lounge

Afternoon

FOCUS ON ENFORCEMENT Making the best of a bad situation. All is not lost!

14:00-14:45

SESSION 4:

Effective enforcement (if it all goes wrong, what is your strategy?)

§ What is effective? Understanding the red tape

§ Protecting your brand and avoiding the pitfalls (products and services)

§ Protecting well-known marks – overcoming the lack of protection against dilution in China

Speaker presentation + Q&A

§ Luckie Hong, Registered Foreign Lawyer, Jones Day

§ Prof. Peter K. Yu, Director, Intellectual Property Law Center, Drake University Law School

§ Dr. Christopher Heath, European Patent Office (moderator)

14:45-15:30

SESSION 5:

Enforcement strategies in China (practical tips and issues)

§         Protecting your copyright works and avoiding the pitfalls

§         Media and piracy

§         Fashion and design

Speaker presentation + Q&A

§         Prof. Peter Yu

§         Dr. Zhang Zhipei, Former Chief Justice of the IPR Tribunal of the Supreme People’s Court

§         Mr. Jared Margolis (Moderator)

15:30-16:00

Coffee break

16:00-17:00

SESSION 6:

Trade fairs in Europe and Asia

§         Trade fair do’s and don’ts

§         The EU Enforcement Directive

Speaker presentation + Q&A

§         Mr. Giovanni Casucci, Casucci Studio Legale Law Firm, Milan, Italy

§         Dr. Christopher Heath, European Patent Office

§         Prof. Anselm Kamperman Sanders (moderator)

17:00-17:30

Final Q&A session