strategies for protecting & leveraging ip in brics territories

july 9 - 10, 2007  thistle selfridge,  london, uk

conference day one:   monday 9 july 2007

9.00 chair’s welcoming remarks

9.15 tailoring global ip strategies for success in brics: intel’s approach

• overview of intel's global ip strategy: generation, perfection, exploitation and protection
• addressing the unique ip challenges and opportunities in brics
• protection and exploitation of imported ip and ip developed in brics
• anticipating and preparing for the evolving ip environment in brics

gary jones
director legal affairs emea
intel corporation (uk) ltd

10.05 using ip to generate revenue and maximise opportunities in brics territories

• increasing ip value by exploiting your import and export rights
• utilising licensing to generate revenue in brazil, russia india and china
• leveraging your ip portfolio effectively in newer markets
• structuring investments efficiently
• successfully claiming royalty fees – ensuring your claim is not rejected by the chinese government

massimiliano caforio
head of legal
gianni versace

10.55 networking break

understanding china’s current ip landscape

11.20 critical update on understanding china’s changing ipr landscape

• assessing the challenges and opportunities presented by the emergence of an innovation-driven economy in china
• determining the effect of counterfeiting on the chinese internal market
• overview of new legislation and evaluation of draft legislation: understanding how the recently proposed third amendment to china’s patent law will make patents more enforceable and other key developments
• recent landmark cases and how they will impact on your ip strategy, including pfizer’s viagra (2007) patent case and starbucks’ trademark (2006) case
• update on the wto dispute brought by the us and how this could initiate change for china’s ipr landscape
•  successfully obtaining ipr in china  qa

michelle frew head of emerging markets policy uk ipo

luke minford head of china operations rouse & co

judge luo xia assistant judge, intellectual property tribunal supreme people's court of people's republic of china

13.00 networking lunch

effectively enforcing ip in china 

14.00 building your ip infrastructure & relationships in preparation for enforcing your portfolio

• understanding your competitors’ ip and the nature and value of your own ip
• analysing how you are creating, transferring, using and protecting ip in china
• understanding your enforcement opportunities, options and challenges
• maximising the effectiveness of your lobbying activity in china
• determining how best to pursue enforcement
• laying the groundwork for success

rex hockaday
senior corporate counsel & manager asia pacific ip
caterpillar inc

15.40 best practices for working with local partners to enforce ipr

• involving private investigators in your ip strategy to optimise intelligence gathering
• when and how to use customs enforcement as an ip tool
• assessing the benefits of cooperating with local police
• seizing counterfeit produce through the conduct of effective raids and working with the aic

sandar kyi ip counsel hasbro international	paul johnston ip manager ici paints	edouard schmitt zur hohe partner schmitt zur hohe & ferrante
neeti jain partner amarchand & mangaldas & suresh a. shroff & co

16.50 navigating the chinese litigation system: what you need to know now

• determining when and where to file
• forum shopping: choosing where to pursue actions
• understanding the structure of the chinese ip court system
• identifying and working with external counsel: local expertise vs international capability
• determining when to consider sending cease and desist letters
• confronting evidentiary difficulties and understanding how to adapt your strategy accordingly
• working effectively with local translators
• maximising the available remedies

horace lam
consultant & head, intellectual property practice beijing
lovells

17.40 breakout roundtable: focus on anti-counterfeiting & gray market goods

the last session of the day is designed to share best practices and generate fresh debate on your experiences of dealing with counterfeiting activity in any of the brics territories. take this opportunity to hear from your fellow attendees and speakers and ask questions specific to your own ip challenges.

moderator: bodo bredahl
ipr legal manager
epson europe b.v.

18.30 chair’s closing comments and end of day one

conference day two: tuesday 10th july 2007

7:30 - 8:30 breakfast briefing brazil: executive briefing on ip risks and opportunities

forward-thinking businesses interested in increasing their market share and having a truly global market presence are increasingly recognizing that brazil is the springboard to the south american continent. recent analysis has highlighted that the enforcement of existing ip rights is increasing in brazil as it is recognized as business- and innovation-critical in brazil. in fact, brazil is seen as evolving towards a highly-competitive, technological competent and secure business environment. join your ip-owner colleagues and other legal experts to discuss developments of interest to your business and ensure that you are fully-equipped to capitalize on the opportunities that this emerging market presents. benefit from the experiences that a large ip owner has had in brazil and gain strategic guidance into current brazilian ip initiatives from local practitioners.

maria alicia lima peral trademark counsel, latin america, british american tobacco

josé henrique vasi werner attorney, industrial patent agent dannemann siemsen

9.10 practical considerations for ip owners trading in china

• understanding business protocol and how to tailor your best practices accordingly
• successfully overcoming china’s culture barriers
• minimising the language barriers so you can conduct business effectively
• pointers on locating the additional information, useful websites and organisations that you require

eugene chang
business advisor
china-britain business council

9.50 update from ebay on tackling counterfeits in the online environment in china

• develop an holistic strategy to combat online counterfeiting in china
• discovering first-hand how the experts are fighting online counterfeiters
• understanding what ebay are doing to assist brand owners protect their ip assets

steven liew
legal counsel & director, government relations
ebay inc

horace lam
consultant & head, intellectual property practice beijing
lovells

10.40 managing the media impact of counterfeiting on your business

• formulating an effective communication strategy when counterfeits are discovered in bric territories
• managing the risks of speaking out against potential liability for remaining silent
• successfully handling the press and customers enquiries
• learning from the experiences of a european industrial company

frank peterson
director patent & trademark department
danfoss a/s

11.50 russia: understanding intellectual asset protection for your business

are you confident that you know how enough about ip legislation and practice in russia and cis countries? if not, |then you could be putting your ip portfolio at significant risk. russia and other former soviet union countries present a major risk factor to ip owners doing business in this geographic region. most ip owners estimate that infringement activity costs billions of dollars annually. this workshop will give you the up-to-the-minute intelligence you need to understand recent changes to russia’s ipr regime, determine your enforcement strategies, spearhead pro-active patent filing and mange your trademark rights.

dmitry poliakov
director ipr protection practice
shevyrev & partners

15.20 india: practical tips for managing ip protection and understanding the ip regime

enforcing and licensing ip in the rapidly expanding indian market is of increasing importance to any business operating in or trading with india. regardless of your level of knowledge, this in-depth workshop will give you the critical information you need on understanding the indian legal system, the procedural and cultural realities of doing business in india and most importantly, how to protect your ip portfolio. come armed with your questions as our india experts give you first-hand insight into their best practice tips and experiences.

ranjan negi
senior partner
amarchand & mangaldas & suresh a. shroff & co

18.20 chair’s closing comments

18.30 close of conference