workshop on management of intellectual property by photographers

jointly organized by
the world intellectual property organization (wipo)

and
the china artistic photography society (caps)

beijing, china, december 8 and 9, 2005

provisional program

prepared by the secretariat

thursday, december 8, 2005

9.00 – 9.30               opening ceremony - welcome addresses by:

                                                         representative from caps

miss lucinda jones, senior legal officer, copyright and related rights and industry relations sector

9.30 – 10.15             topic 1:           intellectual property – a general introduction

                                                         overview of wipo, international and national ip systems, and types of ip (incl. copyright, patents, trademarks and trade secrets)

     speaker:          miss lucinda jones

10.15 – 11.30           topic 2:           copyright protection of photographs

                                                         part 1:    general introduction to copyright and related rights from a photographer’s perspective

                                                         how does copyright apply to photographs and works incorporating photographs or derivative works;  what does copyright protect;  how do you get copyright protection;  what are the benefits of optional copyright registration;  how long does copyright last;  what rights does copyright grant and to whom;  what are moral rights and who has them;  how do exceptions and limitations to copyright work;  what is the public domain and what role does it play, etc.

                                 speaker:                 miss lucinda jones

                                                         part 2:    introduction to the copyright law of the people’s republic of china

                                                         chinese copyright law and photography

                                 speaker:                 mr. jiang zhipei, head justice of the intellectual property chamber of the supreme people’s court of china, beijing

11.30 – 11.45           tea/coffee break

thursday, december 8, 2005 (cont.)

11.45 – 12.45           topic 3:           taking photos of people, places and copyright material

                                                         when do you need permission and for what purposes;  whose responsibility is it to obtain authorization; alteration of photographs; collages, etc.     to be illustrated with case studies

speaker:                 miss lien verbauwhede, consultant, small and medium-sized enterprises (smes) division, wipo

12.45 – 14.00           lunch break

14.00 - 15.00           topic 4:           who owns copyright in your photos?

      is the author/photographer always the owner of copyright;  who owns copyright in photographs created by employees, commissioned works, joint works, derivative works;  does a photographer lose copyright on selling a photograph, etc.

     speaker:          mr. gordon gao, attorney, paul hastings janofsky & walker, beijing

15.00 – 15.30           tea/coffee break

15.30 – 16.30           topic 5:                  the business of photography

                                                         part 1:  marketing and the role of intellectual property

                                                         the role of trademarks, collective marks and certifications;  ip and advertising, etc.

                                 speaker:          miss lien verbauwhede

                                                         part 2:  how to sell your photos for books, postcards and stock photography - the basics of assignment, licensing and merchandising

                                                               how do assignments and licenses work;  what are the benefits of merchandising;  what is collective management of copyright; royalty free stock photography, etc.  to be illustrated with model agreements and case studies

                                 speaker:                 mr. gordon gao 

16.30 – 17.00           closing discussions

friday, december 9, 2005

09.00 - 10.00          topic 6:           ip issues related to photography contracts

                                                         different types of agreements that may be entered into with agents;  freelance photographer’s contract; what to consider when you negotiate;  ip issues to be aware of.  to be illustrated with model agreements and case studies

speakers:               miss lien verbauwhede 

                        local photographer [to be identified by caps]

10.00 - 11.00         topic 7:           commercializing photographic works online

      copyright protection of photographs in the digital environment;  emerging business models on digital networks;  digital rights management and prevention of copyright infringement online;  ip issues to consider when registering a domain name and creating a website;  do’s and don’ts, etc.

speaker:          miss lucinda jones

                        local photographer [to be identified by caps]

11.00 – 11.30           tea/coffee break

11.30 – 12.30           topic 8:          protection and enforcement of copyright in china

              part 1:  a legal perspective

              issues related to protection and enforcement of copyright by photographers or their representatives;  protecting copyright with technology;  remedies for infringement;  dispute resolution mechanisms;  administration, judicial, customs and border measures, etc.

                                 speaker:          mr. jiang zhipei and mr. gordon gao

              part 2:  a practical lawyer’s perspective

              what to do if you think your copyright is infringed;  what to do if someone accuses you of having infringed their copyright, etc.

                                 speaker:          mr. jiang zhipei and mr. gordon gao

12.30 – 13.30           lunch break

friday, december 9, 2005 (cont.)

13.30 – 17.00             practical session – managing intellectual property in photography

                                 a step by step interactive discussion of how photographers can use intellectual property as a tool to manage their creative work, using case studies, model agreements and practical examples. participants will include photographers, their agents, ip lawyers, etc.

18.00                        closing

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